Artificial Intelligence and a Look Into the Future
We’re not talking about Skynet (although, that’s a terrifying thought!) integrating into your marketing campaign; we’re talking about how the tools that make your life so much easier are the stepping stones for more intelligent artificial intelligence programs to be developed. But what do we mean when talking about artificial intelligence in digital marketing? The Road So Far Although it’s barely been 60 years since the term artificial intelligence has been integrated into our pop culture, artificial intelligence in marketing has become a whole different beast. From deep learning to machine learning and the processing of natural language, machines seem to be evolving quickly – again, not at all scary, right? Whether this means using voice search for your start-up or crunching data much quicker, it seems like artificial intelligence really is here to stay. Machine learning may sound terrifying, but with its help, a master algorithm (which is an unmistakable description...
